Larsen Jay

Larsen Jay is a two-time graduate of the University of Tennessee, earning a Bachelor of Arts and a Masters in Business Administration. Alongside his wife, Adrian, and sons, Henry & Alexander, Larsen has made Knoxville home for over 20 years and has a diverse background in business, philanthropy and civic engagement.

Actor Hal Holbrook, left, and co-executive producer Larsen Jay are working on the film "I Hate to See That Evening Sun Go Down" in East Tennessee.

Photo by Cooper Dunn/Dogwood Entertainment

A creative professional producer with proven results.

Larsen was a Film & TV Producer for nearly 15 years working on feature films, television series, commercials, educational media and documentaries.

His production work in Dallas, Los Angeles, Knoxville and around the world garnered Larsen critical acclaim including dozens of Telly Awards and an Emmy Award.

Civic leadership in the local community.

Larsen’s civic engagement in Knoxville has had a lasting impact on our community. He has served on numerous nonprofit boards including:

  • The Joy of Music School
  • The Bijou Theatre
  • Knoxville Symphony
  • The Alliance for Better Nonprofits

Larsen was honored as a member of the inaugural class of Knoxville’s “40 Under 40”, a graduate of Leadership Knoxville

He was a member of the team that started Movies on Market Square, helped lead the effort to re-open and light up the Bijou Theatre. He started the East TN Chili Cook-Off and brought the Holiday’s on Ice / Ice Rink back to downtown – which still anchors the holiday season a dozen years later.

Bijou Opening Celebrations

From near tragedy, this is a story of persistence and giving.

In July of 2007, a devastating accident changed the trajectory of Larsen Jay’s life forever. Larsen suffered a near-fatal fall from a ladder which resulted in 6 skull fractures and over 15 broken bones.  During his long hospitalization, the influx of floral arrangements he received boosted his spirits and aided his recovery. Those healing flowers also seeded the idea for Random Acts of Flowers. In fact, the organization’s first, unofficial delivery of hope and encouragement was straight from his hospital room at UT Medical Center. The concept has since blossomed into a nationwide movement. Larsen also volunteers with the University of Tennessee Medical Center serving as the Co-Chair of the Emergency & Trauma Advisory Council and visiting with patients as a Peer Mentor and Community Ambassador with the Trauma Survivor’s Network.

Today, Larsen serves as Founder and CEO of Random Acts of Flowers, managing the National Headquarters in Knoxville, TN, as well as the organization’s five branches nationwide. Under his leadership Random Acts of Flowers has flourished, providing hope and encouragement to more than 200,000 vulnerable individuals across the country while inspiring dozens of similar organizations across the country and around the world. Since its inception, Random Acts of Flowers has garnered numerous awards, including the Daughters of the American Revolution’s National Conversation Medal, the Tennessee Governor’s Volunteer Star Award, Healthcare Heroes Award, Go Green East Tennessee Award, and the Sertoma’s Service to Mankind Award.